Today the Pac-12 announced that former National Football League executive Jim Steeg will be joining the consulting committee in charge of the Pac-12 Championship game. Steeg spent 30 years in the NFL with 26 dedicated to special events.
Steeg’s time in the NFL primarily comes with his work on the Super Bowl. The recent additions to the Super Bowl becoming a week-long event, including celebrity golf and bowling tournaments, ‘Taste of the NFL’ and the NFL Experience.
“Our focus is to create the most exciting and entertaining championship environment in college football,” said Pac-10 commissioner Larry Scott on the official Pac-10 Web site. “And having Jim’s innovative approach and expertise will undoubtedly enhance those efforts.
Individual franchises were impacted by Steeg’s work as well. Steeg worked for the San Diego Chargers for six years where he focused on creating a fan-friendly environment. He also helped the franchise complete 48 consecutive sellouts.
For the Pac-12 Championship game, the winners of the North and South divisions will compete for the overall Pac-12 title. The game will be played on the field of the team with the highest overall record.
Steeg’s extensive work in the special events arena will make him another welcome addition to the Pac-12 family.
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